Advertising vs Marketing

[Trisha]

What Really is the Difference?



If you plan on getting the message out about your products and services then contact us by email (ads@mybizcan.com) or phone (1.246.248.9911). In many instances many of our customers ask us how they can get a high return on investment (RIO) when advertising with us, so we thought this might help.

In this article we will try to show you how the advertising business really works.
You will often find that many people don’t know the difference with marketing or advertising or vice versa. While both components are important they are very different. Knowing the difference is important and doing your market research can put your business on the path to substantial growth.

No matter how small you are or if you are now starting out basic principles should always be kept for gaining the competitive edge.



Let's start off by reviewing the formal definitions of each and then we'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers, we at Classimax advertise in a rich full colour magazine every month, internet and now television which our customers are very happy with.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Our forum is designed to do just that, buyers and sellers can meet in this very forum and talk business.

After reading both of the above definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.



The best way to distinguish between advertising and marketing is to think of marketing as a pie (Barbadians love pie) , inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement kinda like this forum. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

I hope you have gained some knowledge from this article.

[Trisha]

Did you know that on the average regular human can stay motivated only for forty eight hours. After forty eight hours the motivating goes away. So how do people stay motivated? It is very easy to do, but at the beginning is very hard. You just have to get used to it.

The comfort zone and habits are what keeps us one the same level. To get out of comfort zone and to change habits we
need to have a goal. After we have a specific goal we really have to think about why do we what to achieve the goal.

The importance of the goal achievement will reflect the result. There can be only one out of two. Ether you fail or you will succeed. To succeed you need to have strong motivation toward your goal, because the motivation will drive you. The motivation will help you achieve your goal.
You need to set up a reminder that will help you stay focused on your goal. You need to set up a reminder to help you remember why you want your goal become reality.

You can have your goal written out on the index card and place the index card somewhere visible for you. Set up reminders around your working place. You can even type your goal and your reminder in your phone. Each time your alarm will sound off, you will know that you have a goal and why you want to achieve your goal.

Remember to keep reminding yourself two times a day. In the morning your alarm will go off and you will remember, or read your goal in the phone. And you can ready your goal in the evening before you go to bed.

This process will help you stay focused and motivated on achieving your goal.